FRAMER

My Experience

Ascential Partners

Founder & Principal Consultant

Founder & Principal Consultant

Jan 2023 - Present

Leveraging deep healthcare and product expertise, I deliver strategic solutions and drive innovation to help organizations scale and achieve sustainable growth. I specialize in bridging gaps between product development, market strategy, and operational execution, ensuring optimal outcomes for clients.

Primasun (acquired by ResMed), San Francisco, CA

Head of Product and Strategy

Head of Product and Strategy

May 2021 - Jan 2024

Led product and strategy functions for Primasun, a joint venture between Verily and ResMed, focused on sleep health solutions. I drove the development of a telehealth care pathway for sleep disorders and a health-tracking mobile app (iOS/Android), improving user satisfaction by 26% and enhancing sleep outcomes for 80% of users. Secured a key B2B employer partnership to pilot solutions, expanded the product portfolio, and ensured seamless post-acquisition integration, positioning Primasun as a leader in the sleep health industry.

Johnson & Johnson, Redwood City, CA

Senior Manager, Business Strategy and Market Analysis

Senior Manager, Business Strategy and Market Analysis

July 2019 - May 2021

Developed and executed business strategies that secured $15M in funding and drove data-driven decision-making across market conditions, reimbursement policies, and regulatory landscapes. I advised against high-risk market expansions to safeguard company interests and created an executive dashboard to track key metrics, enabling leadership to capitalize on trends and growth opportunities.

Senior Product Manager

Senior Product Manager

Directed product development for a digital therapeutic application targeting chronic back pain, leveraging user insights to define features and enhance engagement. Collaborated with data science and engineering teams to implement product enhancements, translating customer needs into actionable user stories to balance technical feasibility and business value.

Medtronic Neurovascular, Irvine, CA

Senior Strategies, Business Development & Strategy

Senior Strategies, Business Development & Strategy

April 2015 - Dec 2017

Led strategic initiatives, including the business case for a $50M acquisition that increased market share by 9% and generated $10M in first-year sales. Streamlined the annual business planning process, improving forecast accuracy by 15% and reducing planning time by 20%. Created a metric-based framework to prioritize a $50M stroke portfolio investment, ensuring alignment with business objectives.

Senior Quality Engineer

Managed a 4-member team to enhance product quality across ten manufacturing lines, supporting $150M in annual sales and achieving 90%+ service levels. Delivered operational improvements that strengthened product reliability and drove customer satisfaction.

Applied Medical Resources, Rancho Santa Margarita, CA

Engineering Manager, Product Operations

Engineering Manager, Product Operations

Feb 2010 - Feb 2013

Led engineering initiatives to automate product operations, increasing output to over four million medical devices annually. Completed 15 efficiency improvement projects that boosted productivity by 30% and streamlined collaboration between operations and product development teams, reducing project timelines and resource bottlenecks.